Consumer protection strategies

There are two key strategies of supply chain protection and customers protection
1) Bring more authorizations and liabilities 
2) Bringing real-time transparency based on supply chain end-to-end digitalization and data integration
Both strategies already have real-life examples in different industries even in the same country
Strategy 1. More authorizations and liabilities – 1M+ counterfeited parts in military equipment in spite of the most severe liabilities and authorization requirement in the world for military equipment — Defense Federal Acquisition Regulation Supplement (DFARS). Leading eCommerce platforms can only dream about such capabilities and may not reach it even in 20-30 years…
Strategy 2. End-to-end supply chain digitalization and real-time transparency – already implemented in Turkey for pharma supply chain (managing end-to-end journey for $6Bn minimum salable units with ROI -18 hours after 3 years of deployment), tested in California, and as a result since 2023, will manage $600Bn+ market of prescript medications in the US
For sure, the most widespread “consumers protections” based on sellers verification and liabilities can show further improvements but there are two major concerns 
1) it may be avoided. The case with DFARS might be a perfect example
2) Most of existing “consumers protections” requires multiple actions and professional expertise from a consumer which most of the consumer just can’t afford
There is a challenge for nowadays industry leaders which strategy choose in order to remain competitive already in 3-5 years — further improvements of existing “steam engine” or start driving “Tesla”